«MAI» — Branding

MAI is a Russian higher education institution located in Moscow, created for providing qualified personnel for the country's aviation industry. The idea of the project was to represent MAI in a different way in eyes of the potential students (from other countries as well). Grid patterns are imitating technical drawings and strings in logo for residual effect of fast moving. My goal was also create a visual language so every faculty could have it’s own personality inside big university brand.